Marketing Executive at CDL Human Resource

Our client is a leading supplier of premium architectural and interior solutions in Kenya. The company serves both commercial developers and residential homeowners with high-quality windows, doors, wardrobes, kitchen cabinets, and related fitting solutions.

Position Summary

• The Marketing Executive will be responsible for driving lead generation, brand visibility, and customer engagement through digital marketing initiatives, strategic campaigns, and on-ground marketing activities. The ideal candidate should be highly creative, digitally savvy, and capable of supporting sales growth through effective online and offline marketing efforts.

Key Duties and Responsibilities

• Develop and implement digital marketing campaigns to generate leads and increase brand awareness across all company products and services.
• Manage and grow the company’s digital presence across social media platforms, website content, email marketing, and online advertising channels.
• Create engaging marketing content including social media posts, promotional materials, brochures, presentations, and campaign visuals.
• Design basic graphics and marketing creatives using graphic design tools such as Canva, Adobe Illustrator, Photoshop, or similar platforms.
• Coordinate and execute social media campaigns, paid advertisements, and promotional activities to drive customer inquiries and conversions.
• Monitor and analyze digital marketing performance metrics including reach, engagement, lead generation, and campaign effectiveness.
• Assist in organizing and coordinating exhibitions, trade shows, networking events, product launches, and other promotional activities.
• Work closely with the sales team to support lead nurturing, campaign follow-ups, and customer engagement initiatives.
• Maintain and update company marketing materials, presentations, catalogues, and product portfolios.
• Conduct market research to identify customer trends, competitor activities, and emerging opportunities within the construction and interior solutions market.
• Support the development and execution of branding and go-to-market strategies for company products and services.
• Ensure consistent brand communication and visual identity across all marketing platforms and materials.

Qualifications and Requirements

• Bachelor’s degree or Diploma in Marketing, Communications, Digital Marketing, Business Administration, Graphic Design, or a related field.
• Minimum of 2–4 years’ experience in marketing, preferably within the construction, real estate, interior design, or building materials industry.
• Strong understanding of digital marketing platforms including Facebook, Instagram, LinkedIn, TikTok, Google Ads, and email marketing tools.
• Basic graphic design skills with proficiency in Canva, Adobe Photoshop, Illustrator, or equivalent design software.
• Experience in content creation, social media management, and lead generation campaigns.
• Excellent communication, writing, presentation, and organizational skills.
• Ability to manage multiple projects, events, and campaigns simultaneously while meeting deadlines.
• Creative, proactive, and results-oriented with strong attention to detail.
• Photography, videography, and basic video editing skills will be an added advantage.