Marketing Executive at Lapaire Glasses

Lapaire is currently present in Kenya, Uganda, Ivory Coast, Burkina Faso, Mali, Benin and Togo!

Join the adventure now and be part of the vision revolution in Africa!

Job Description

Location: Westlands, Nairobi, Kenya

The Marketing Executive will actively participate in strengthening the Lapaire brand and growing its awareness in its territory by executing the group's multi-channel marketing strategy and actively contributing to the marketing plan. He/she will report to the Group Marketing Director and the Regional Offline Marketing Specialist, and will work closely with the Expansion Manager - East Africa.

The mission of the Marketing Executive consists in:

Execute Lapaire's offline marketing strategy locally.

• Understand the marketing plan and share ideas for marketing projects that correspond to Lapaire's target and objectives in Kenya
• Sourcing local partners and service providers (printers, advertising agencies, radio, TV, etc.) and negotiating the best rates
• Developing marketing materials
• Briefing sales teams on campaigns in collaboration with the Expansion Manager - East Africa
• Following up on the execution of marketing campaigns on the field from A to Z
   

Actively contribute to the growth of Lapaire's digital community.

• Create local content for our social networks (Facebook, Instagram, Twitter)
• Animation and moderation of our online communities to keep our pages alive
• Sourcing and managing local influencers representing the Lapaire brand
• Contribute to the group's digital projects
   

Candidate profile

Bsc In Marketing/Communications. Additional Marketing Qualifications Are a Plus.

At least 2 to 4 years of successful experience in a similar position, in an agency or corporate environment.

You have significant experience in marketing project management and likes to work in an always changing environment.

You have an excellent command of digital tools like Google Suite, Microsoft Office and digital marketing platforms like Instagram, Facebook and Twitter.

Skills to succeed in this role

• Organized, Rigorous: you don't get lost in between projects and always know where you stand in your tasks
• Passionate: you are a marketer at heart and always keep up to date on new trends
• Negotiation skills and persuasive: You know how to convince your suppliers, with integrity
• Social: You are able to build and maintain relationships
• Analytical skills: you know how to get the most out of all the information at your disposal
• Motivated: you like new challenges and are always looking to surpass yourself
• Adaptable and reactive: you know how to deal with any change and make corrections to your projects
• Good presentation skills: you know how to communicate on your projects and mobilize others collaborators
• Attentive to details: You take extra care to present accurate information
• Good Communicator: You have excellent communication skills and gets along well with people at all levels.

Ready for the challenge? Apply Now!

Application submission deadline is 24th February 2022.

Please not that we intend to make contact with all of our applicants, but unfortunately high volumes of applications make this unrealistic. If you do not hear from us within two weeks, your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.