Marketing Executive at Peoplelink Consultants Ltd

KEY RESPONSIBILITIES

The successful candidate will be responsible for:

• Planning and executing marketing campaigns to promote medical and laboratory products.
• Developing marketing materials, product catalogues, brochures and digital content.
• Managing social media platforms and website content to strengthen brand visibility.
• Coordinating trade exhibitions, conferences, CME events and other promotional activities.
• Conducting market research and competitor analysis.
• Supporting the sales team with product information, promotional materials and campaign leads.
• Coordinating product launches and promotional activities with internal teams and external vendors.
• Monitoring marketing campaign performance and preparing marketing reports.
• Tracking campaign effectiveness and return on investment (ROI).
• Performing any other duties assigned by management.

REQUIREMENTS

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
• Diploma in Marketing, Nursing, Clinical Medicine or a related field may be considered with relevant experience.
• 1-3 years' experience in marketing, brand management or product promotion, preferably in the medical, healthcare or FMCG sector. Experience in planning and executing marketing campaigns, product launches and promotional events.
• Strong knowledge of digital marketing and social media platforms.
• Excellent communication, content creation and copywriting skills.
• Professional certification such as CIM, MSK, NCK or equivalent will be an added advantage.