Marketing Executive at Salute iWorld

Key Responsibilities:

1. Responsible for establish, communicate, monitor and manage all aspects of the company branding as per Simba strategy in the country, with special focus on digital marketing;
2. Creating visual concepts for promotional activities;
3. Maintaining the online presence and reputation of the company;
4. Overseeing the creation and maintenance of Simba website and social media content;
5. Tracking digital marketing performance
6. Responsible for keeping brand manual up to date and conduct Brand audits;
7. Responsible for launches and Simba DF events in the country;
8. Responsible for undertaking consumer research & analysis of consumer feedback;
9. Create an information pool on competitors, industry trends, consumer profiles in the country;
10. Ensure country marketing calendar / promotional calendar and budgets are set as per business objective;
11. Periodic review and feedback on the marketing and promotional activities;
12. Prepare Marketing MIS.

KPIs :

1. Increasing brand value and image;
2. Timely preparation & execution of Marketing and promotion calendar;
3. Effective capture & analysis of consumer, marketing & promotional feedback;
4. Website & traffic metrics;
5. SEO optimization;
6. Social media tracking.

Qualification and Competencies:

• Minimum of a Bachelor’s Degree in Marketing or similar field
• Minimum of X years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills