Marketing Head for FMCG Client at Walk In Solutions

PURPOSE OF THE JOB:

• Provide the strategic direction for a portfolio of brands.
• Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans,
• encompassing the whole mix and ensure that this is fully implemented to time and budget.
• Drive volumes, market share, relative price index and net contribution for the portfolio of brands.

PRINCIPAL ACCOUNTABILITIES:

• Achievement of top line, market share and bottom line targets for the brands.
• Formulating and deciding brand strategy, including brand map, positioning & communication.
• Preparation, implementation and review of medium/long term marketing strategies (ATL/BTL).
• Manage insight led brand or innovation development.
• Should be able to synthesize multiple data points (qualitative / quantitative research).
• Strong ‘Shopper experience’ :Designing and implementing trade specific schemes, product
• display drives with merchandising and consumer promotions
• High on execution / project management.
• Complete P&L Responsibility of brands.

Strengthening brand equity & leveraging the same.

• Able to track brand health, category attractiveness etc through effective market research, on a regular basis.
• Developing consumer/ segment specific initiatives to drive equity
• Ensure coherent and consistent brand communication and regular reviewing of the same

Category / Portfolio management

• Product portfolio enrichment through new product development & launches with appropriate marketing mix and retail activation.
• Pricing Strategy.
• Analysis of economic and consumer trends and conducting competitor analyses to make entry strategy for new propositions.

Efficient utilization of brand support budget

• Deciding the annual brand budgets based on annual brand plan and optimizing budget usage.
• Excellent resource networking: Efficient media/ agency management within budgetary guidelines.
• Collaboration with stakeholders & developing marketing talent (internal).
• Extensive team relationship management & collaboration with internal stakeholders (marketing team, R&D team, Supply chain team etc).
• Proposing & ensuring relevant training inputs flowing out of PM process for marketing function capability development.

QUALIFICATION/ SKILLS REQUIRED

• The ideal candidate should have Master's degree in Business Administration (Major- Marketing) would be a plus.
• 7+ years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
• The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
• The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.