Marketing Lead at Lipa Later Limited

As the Marketing Lead, you will be responsible for owning and managing the entire marketing life cycle, from planning and execution of marketing campaigns, to analyzing ROI.
You will also be expected to keep up with evolving customer needs, market trends, and potential partnerships to help build the Paycloud brand.

Essential Duties and Responsibilities:

• Assisting with strategy development and planning of campaigns that promote the business and generate genuine traffic (both offline and online).
• Implementing marketing campaigns from ideation to final analysis and refinement
• Creating engaging and informative content for all channels, including the website, blog, social media, and any other content marketing channels that the business might leverage
• Leading all marketing operations activities to support the sales team.
• Building sustainable relationships and partnerships with key players such as vendors, advertising agencies, and creative artists as required.

You’ll be a great fit if you:

• Have a business degree with a specialization in marketing or related fields.
• Have 1 - 3 years experience in a similar position.
• Work hard, and enjoy working in a fast-paced environment.
• Are interested in building a financial platform that will impact millions of businesses in Africa