Marketing & Liaison Officer (Kisii/Eldoret) at Oasis Healthcare

Overall Responsibility: The successful candidate will be responsible for creating awareness on the Organization’s portfolio and developing strategic relationships with clients.

Key Responsibilities

• Identify and map corporate and non-corporate target customers
• Build strategic relationships and partner with key corporates and government agencies
• Manage stakeholder engagements to increase customer base.
• Reporting on return on investments of activities planned and key performance metrics
• Plan and organize initiatives like camps, seminars, and conferences to increase product promotion and referrals.
• Prepare cost-benefit analysis for prospective and existing customers to determine the most suitable engagements.
• Conducting marketing surveys on current and new products.
• Organize CMEs for the promotion of the activities and services of the medical departments and specialties.
• Track leads mediated through the outreach programs to tap new corporate tie-ups and conversion of referrals.
• Champion customer care programs and initiatives to enhance retention.
• Champion digital marketing by identifying new digital marketing trends and ensuring that the brand is in conformity with the industry developments.
• Participate in designing and monitoring the marketing merchandise.
• Any other duty that may be assigned to you from time to time.

Job Requirements

• Bachelor’s degree/Diploma in Marketing, communication, or any other relevant field.
• Minimum 1 years’ experience in marketing with a well visible track record.
• Marketing experience in the Healthcare industry will be an added advantage
• Self-motivated, passionate about marketing, and able to work independently.
• Proven ability in content creation and proficiency in Facebook Ads, Google Ads, etc