Marketing Manager, BAM at Britam

Job Purpose:

• A role holder  will be responsible of  in driving Britam Asset Managers (BAM) customer engagement, and revenue growth. He/She will be responsible for developing and implementing marketing strategies that align with business goals, analyzing market trends to identify opportunities, and managing campaigns across various channels. 

Key responsibilities:

• Develop annual BAM marketing strategies in liaison with the Head of Marketing.
• Formulate annual BAM marketing budgets in liaison with the Corporate Director and the Head of Marketing.
• Collaborate with BAM segment lead to understand product offerings and target customers and align on marketing strategies and campaigns.
• Manage and coordinate all BAM segment marketing, advertising, PR, promotional activities in liaison with Group Marketing Manager. 
• Liaise with the advertising company/ Agency.
• Responsible for the BAM segment content on Company’s website, including content development and continuous updating of the website and intranet.
• Co-ordinate and support development and  innovation of BAM segment products.
• Support, facilitate, develop and implement BAM segment’s strategic marketing plans. 
• Develop promotion materials to assist BAM segment Business in marketing activities.
• Manage the execution and implementation of the BAM segment marketing plans and projects.
• Monitor, review and report on all BAM segment marketing activity and results.
• Demand generation –Carry out activities and programs that drive demand for  BAM segment’s products.
• Develop product positioning and messaging that differentiates BAM segment’s products in the market.
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. 
• Product launch – plan the launch of new products ,releases and manage the cross-functional implementation of the plan.
• Market intelligence – analyze the buying patterns/behavior of all the BAM segment target audience.
• Identify and execute BAM partnerships & sponsorships opportunities.
• Branch network – conceptualize and implement all network related promotional activities.
• Be in charge of all BAM merchandise and product collateral.
• Develop monthly reports on campaign ROI.
• Develop and monitor the implementation of the annual BAM marketing calendar.

Brand development and management:

• Steward of the BAM segment brand that supports brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
• Ensure that all BAM  brand assets are effectively managed to deliver a strong Britam brand and grow brand equity.
• Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market. 
• Assist the BAM segment to live the values, culture and practice company policies.
• Conducts analysis and periodical review of the brand, competition, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Analyzes and provides consumer, category, and brand information to support BAM segment‘s channel marketing and sales in category management and sales presentations.
• Provides direction for key BAM segment customer innovation summit presentations.
• Develop BAM segment growth targets, business objectives and brand strategies for the brand that aligns with Britam business plan.
• Leads the BAM segment brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. 

Research:

• Perform market analysis and research on the latest trends in financial services industry and share in monthly report.
• Follow up on weekly and monthly reports from agency partners and ensure timely execution.
• Monitor and evaluate competitor activity on both traditional and digital media and share monthly report.
• Assist in coordinating focus group discussions and in-depth interviews together with internal and external partners.

Digital Channels and Social Media Management:

• Responsible for the BAM segment content on Company’s website and social media channels, including content development and continuous updating of the website and intranet. 
• Conduct monthly website audits on BAM segment pages to ensure content is up to date.
• Measure the results of digital advertising campaigns to determine their effectiveness and cost-benefit ratio.
• Create always-on content together with digital agency. 
• Product and Brand SEO -  Collaborate across internal teams (marketing, product, technology, research, etc.) to evaluate SEO opportunities that deliver business goals, research project requirements, audit implementation, and analyze the results.
• Enhance usability, design, content and conversion of the company’s websites.
• Devise, implement and manage effective social media marketing campaigns and trends.
• Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging etc.
• Design internal communication materials i.e. emailers, e-shots, flyers.

Key Performance Measures:

• Customer segments and sizing completion.
• Revenue booked under new  production campaigns.
• Count of new individual customers on boarded.

Knowledge, experience and qualifications required

• Bachelor’s degree in Business or social sciences.
• MBA in Marketing, PR will be an added advantage.
• Professional marketing qualification e.g. CIM or equivalent.
• Member of the Chartered Institute of Marketing.
• 7- 10 years working experience in a similar position with at least 3- 4 years’ experience in management.

Technical/ Functional competencies:

• Knowledge of insurance regulatory requirements.
• Knowledge of insurance products.
• Sales and marketing management skills.