Marketing Manager East Africa at Potential Staffing Africa

Liquor Beverage Industry experience with Major brand companies

Salary Pay-Net 400k

We're looking for a Senior Brand Marketing Manager to join EA's Brand team. The Brand team delivers competitive experiences that amplify brand moments from launches to major live service beats. You will leverage competitive gaming to advance the priorities of our brands across new regions, platforms, audience targets, and game experiences. You will help architect and deliver go-to-market campaigns and related competitive programs in the region, from concept to final marketing execution. You will be an integral part of our Brand Marketing team, reporting to the Director

Responsibilities:

• Architect high-impact marketing campaigns and lead the creation of high-quality marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention and evangelism of our games and content
• Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA
• Develop trusted relationships with agencies, production and vendor partners
• Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats
• Lead Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

• 7+ years of experience in brand development, campaign strategy, or product marketing
• Experience taking a product or service from consumer insight, to ideation, to market
• Gather and interpret data, and distil meaningful insights
• Galvanize partners with diverse teams, at all levels
• Excel in a matrix environment
• Experience in brand building, marketing, campaign management or growth on relevant industry sector

Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.