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  • Posted: Jul 4, 2022
    Deadline: Jul 6, 2022
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  • Flexi Personnel Ltd is a HR Company that was founded in 2008. It is currently the fastest growing HR firm in Kenya offering a wide range of services including Headhunting and Executive selection, Outsourced Labor management, HR Outsourcing, Outsourced Payroll Management, HR consultancy, Psychometric Assessments and Expatriate Services and relocation support....
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    Marketing Manager

    JOB PURPOSE

    Developing and implementing marketing strategies, including social media, digital, advertising, communications, and creative strategies. Planning and coordinating marketing initiatives; creating brand awareness and positioning the brand. Oversee product development process with the aim of developing products and facilitating business decision making. Management of the iPay Products Portfolio.

    Responsibilities

    • Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.
    • Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.
    • Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
    • Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.
    • Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.
    • Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.
    • Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.
    • Coordinate Brand events, campaigns, and meeting logistics.
    • Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.
    • Growth in market share through increased product uptake Promotion of the brand through product communication development
    • Develop and coordinate the implementation of the marketing budget

    Operational Responsibilities

    • Coordinate brand surveys as well as market intelligence and feedback.
    • Coordinate the contracted marketing agencies to ensure effective service delivery.
    • Review and submit reports on the implementation of the marketing strategies and work plans.
    • Guide the team in the development of marketing and promotional materials.
    • Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate marketing strategy.
    • Understanding analytics and measuring return on Investment (ROI)

    Qualifications

    • A Bachelor’s Degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations.
    • Certification in Strategic Management and Leadership
    • Experience in strategy development & implementation
    • 3 years of marketing/product management experience as well as Digital marketing

    Method of Application

    To apply send your CV to [email protected] or upload it on our ATS at ats.flexi-personnel.com by 6th JULY 2022.

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