Marketing Manager at Ndovu

Job Description

Your mission is to effectively develop and deliver a customer-centric communication experience that articulates Ndovu’s value and positive impact on our customers’ daily lives from serving their immediate financial needs to helping develop long-term healthy financial habits. You will build an enduring relationship with customers that drives awareness, conversion, engagement, retention, and loyalty. As a key member of the Ndovu Marketing team, you will be responsible for helping define and deliver an exceptional customer experience grounded in a deep understanding of our customers’ lives and the markets they operate in. The role will be fully responsible for all communications with our Kenya customers.

What You’ll Do

1. Drive messaging and go to market planning to acquire new customers to meet clearly defined success metrics.
2. New user acquisition through virality, education/content acquisition, paid acquisition, organic acquisition including SEO optimization, referrals, etc, PR, channel selection, and growth & signup optimization.
3. Build, manage, and end-to-end customer communications campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
4. Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
5. Design and implement onboarding and retention marketing processes (user activation, user segmentation, weekly active team growth, lifecycle messaging engagement via SMS/email)
6. Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.
7. Define user segments and create tailored campaigns for key customer personas.
8. Cultivate and communicate a deep understanding of Ndovu’s audience, opportunity, and competitive landscape in Kenya.
9. Secondary Responsibilities include collecting and analyzing growth data (internal tooling, customer usage data, analytics pipeline, copy machine, experimentation platform)

Qualifications

1. 7+ years experience in Marketing, with demonstrated expertise in building and managing marketing campaigns using modern marketing and CRM tools.
2. Demonstrated ability to create go-to market plans for products and deliver meaningful business results.
3. Comfortable working in a fast-paced, dynamic environment with distributed teams.
4. Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights.
5. Strong writing skills and careful attention to detail.
6. Self-started, solution-oriented, and can-do attitude.
7. Understanding of Kenya’s financial markets and investments (preferred).
8. Hands-on experience launching and scaling products for developing markets (preferred).
9. Competent in using marketing CRM (preferred). Remuneration – base salary + equity.