Marketing Manager at Opticom Kenya Limited

Main Duties & Responsibilities

• Define and execute the marketing and communication activities according to the marketing plan.
• Coordinate all marketing activities and events to generate leads.
• Collaborate with other teams to promote offers.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences
• Run regular promotions and campaigns and track their success.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Further develop the brand proposition, identity, website design, and content creation
• Develop fun, exciting, and creative content to build the brand
• Oversee all content that is put out regarding the brand and ensure consistency
• Maintain and create new partnerships with a strong focus on growing our customer base
• Create and maintain the budget and marketing plan, ensuring continual improvement using

Qualifications, Skills & Experience

• Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a closely related field
• A Master’s degree in Marketing or a related field is preferred.
• At least 5 years of working experience, preferably in management.
• Experience working in a high-growth tech company will be an added advantage.
• A great eye for design detail and a passion for a fast-paced and changing environment.
• Excellent interpersonal skills in teamwork.
• Proven creativity, analytical and problem-solving skills.
• Excellent communication skills (written & oral); able to communicate effectively with technical and non-technical audiences through all levels and diverse experience and knowledge in Information systems.
• Working knowledge of customer relationship management software (CRM).
• Must be a strategic thinker and have strong negotiation skills.
• Possess a collaborative mindset and work well as part of a team.
• Superior time management abilities and capable of meeting deadlines.
• Excellent organizational skills and ability to multitask.
• Up to date on industry trends, as well as laws and regulations.
• Ability to build strong relationships with clients and industry contacts.
• Good business acumen.