Marketing Manager at People FOCO

POSITION SUMMARY

Our client is looking for a Marketing Manager who is responsible for leading in marketing initiatives and support the growth of the brand across Kenya. This role involves a mix of hands on involvement to build brand awareness, strategic thinking, creative problem solving and support to sales growth. 

JOB RESPONSIBILITIES

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies to drive brand visibility aligned with business objectives
• Conduct continuous market research to identify trends, customer preferences, and competitor activities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness.

2. Brand Management & Awareness

• Conceptualize and execute innovative marketing campaigns that capture attention and drive brand excitement.
• Ensure consistent brand messaging across all marketing channels.
• Develop branding guidelines and oversee brand positioning in the market.

3. Digital Marketing & Social Media

• Oversee digital marketing campaigns, including SEO, email marketing, and social media.
• Analyze website traffic, social media engagement, and digital ad performance and provide actionable insights to optimize strategies and improve ROI.
• Develop content marketing strategies to enhance online presence.

4. Campaign Development & Execution

• Plan and execute marketing campaigns.
• Coordinate with designers, content creators, and sales teams to ensure seamless execution.
• Monitor campaign performance and adjust strategies as needed.

5. Customer Engagement & Lead Generation

• Develop customer relationship management (CRM) strategies to drive engagement.
• Implement lead generation strategies to attract potential customers.
• Oversee loyalty programs and retention strategies to boost customer lifetime value.

6. Market Research & Competitive Analysis

• Conduct surveys, focus groups, and data analysis to understand customer needs.
• Identify and track competitors’ marketing strategies.
• Provide insights and recommendations for business growth.

7. Budgeting & ROI Analysis

• Develop and manage the marketing budget.
• Monitor spending and optimize cost-effectiveness.
• Prepare reports on marketing ROI and present findings to senior management.

8. Team Leadership & Collaboration

• Lead and mentor the marketing team to achieve business objectives.
• Work closely with sales, product development, and customer service teams.
• Manage external agencies, vendors, and partners as needed.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Experience in  retail, FMCG or healthcare is an added advantage.
• Strong understanding of digital marketing, branding, and market research
• Proficiency in Google Analytics, SEO and social media advertising
• Excellent leadership, communication, and negotiation skills.