Marketing Officer, Cargo at Brookhurst International School

About the job vacancy: Brookhurst has an effective virtual learning platform in response to the COVID 19 where all schools in Kenya were closed in March 2020. We require a dynamic, self-driven person to focus on increasing enrolment and brand building. Digital marketing will be a key component in marketing and we require the candidate to have experience in this area.

Key activities of the marketing officer

• Undertake digital marketing activities
• To formulate an effective marketing strategy and ensure it is executed
• Increase brand awareness of the school
• Activate alumnae association with students and parents
• Increase engagement with the public and potential students, parents and guardians
• Increase enrolment of students to match the current resource capacity
• Focus on customer service and build relationships
• Strengthen communication to internal and external stakeholders
• Build customer relationship with parents and partners
• Build the brand of the school
• Train the staff on customer service and other relevant areas
• Develop a loyalty program for the students and parents

Key qualifications for teachers

• A first degree in Business with specialization in Marketing
• A masters in Marketing or strategic management will be an added advantage
• Experience in sales and marketing for not less than five years
• A qualification in communication /journalism will be an added advantage
• Knowledge and certification in digital marketing is a key advantage