Marketing Officer at Chai Sacco Society

Purpose of the Job

• To support Branch Manager in implementing marketing strategies of the organization at the branch level

Duties and Responsibilities
Operational Roles and Responsibilities

• Implement all marketing and business growth strategies.
• Sell and market all Sacco products.
• Coach, train and supervise the Sales Representative to ensure targets are met.
• Prospect for new business.
• Prepare presentations for prospective customers.
• Recruit new members to the Sacco.
• Supervise the management of Group accounts.
• Collection of competitor’s intelligence and reporting of the same to Branch Manager.
• Keep in safe custody all marketing materials i.e. brochures, banners, tapes etc.
• Preparation of monthly business report for the area.
• Participate in trade fairs, marketing promotions, road shows and any other publicity campaign as may be assigned and providing reports on the same.
• Liaison office in charge of ensuring that information is disseminated to members on time.
• Carry out customer survey and ensure customer service is up to the standard.
• Member education – Pass Sacco information to the customers on any new policies that may be implemented.
• Visit clients to get complaints/comments and handling complaints at the field level.
• Scout on new marketing opportunities the Sacco can exploit to improve market share.
• Proactively resolve issues that come to your attention from members.
• Perform any other duties as may be assigned from time to time.

Key Result Areas
The accountability areas are as follows:

• Improved customer satisfaction.
• Increased market share.
• Comparative analysis of market trends.
• Efficient marketing strategies for all the Sacco’s products and services.

Job Specifications
Education

• Bachelor’s degree in marketing or related field

Skills Required

• Proven track record in implementing marketing successful programs.
• Business savvy.
• Creative and innovative.
• Proactive in solving members issues.
• Excellent communication, influencing and presentation skills.
• Must have valid driving with driving experiences of not less than 4 years.

Minimum Experience Required

• 4 years progressive working experience in a dynamic service organization