Marketing Officer at Co-operative Bank of Kenya

Tasks and Responsibilities

• Member acquisition: Reach out to different reputable organizations and onboard employers and employees into the SACCO.
• Awareness: Create awareness in members and potential members about the SACCO products and services with a view of onboarding them.
• Marketing campaigns: conduct the campaign both physically and online by designing marketing materials, coordinating promotional activities and social media management.
• Conducting market research: Gather data and conduct market research to identify potential clients, analyze competitors, and explore new marketing opportunities.
• Content creation and management: Creation of contents for various marketing channels, such as social media platforms, website, newsletters, or blog posts.
• Customer care: Explain to customers about SACCO products and services available and how to access them.
• Members Education: Develops and closely monitors the annual education program’s calendar for the SACCO in liaison with the BDC and CEO.
• Customer Satisfaction: Collect comments and feedback from members to assess satisfaction levels with marketing campaigns, overall experience with the SACCO and advise on the next cause of action.
• Event planning: Organizing and coordinating events, such as promotional campaigns, workshops, seminars, or trade shows as required.
• Performing other duties as may be assigned from time to time.

Minimum Qualifications and Attributes

• A Degree in business related course with Marketing option required
• Must be computer literate
• Has 5 years of working experience in a marketing and business development role within SACCO or financial sector
• Strong analytical skills, interpretation, and presentation
• Customer service skills
• Time management skills
• Excellent communication, influencing and presentation skills
• Up to date with the latest trends and best practices in the co-operative sectors
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
• Good understanding of the internal policies, systems and procedures of a SACCO.
• Ability to flourish with minimal supervision, be proactive and handle uncertainty.