Marketing Officer (Content Developer) at KCA University (KCAU)

JOB OBJECTIVE

• The job holder will be responsible for development and production of high-impact promotional materials, communications and publicity materials.

DUTIES AND RESPONSIBILITIES:

• Assist in preparing and implementing the university’s marketing strategy, core brand message, and their application to all media platforms.
• Assist in development and production of high-impact promotional materials, communications and publicity materials, including but not limited to write-ups, brochures, flyers, University profiles and posters.
• Assist in managing and generating technical product information for marketing.
• Assist in market research to support and define the University’s brand and marketing strategy.
• Assist in distributing marketing information internally and externally.
• Conduct media monitoring to track relevant news, events, trends and activities to boost the University’s media bank content for different relevant thematic areas and advise section head appropriately.
• Assist in monitoring and measuring the overall effectiveness and impact of internal communication strategy and related activities.
• Organize and coordinate University events and protocol activities.
• Assist in writing creative and unique content as well as come up with innovative ideas.
• Assist in promoting the University’s image by posting regular updates and news.
• Any other duty as may be assigned from time to time.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s Degree in Marketing or its equivalent from an accredited/recognized University.
• Three (3) years of experience developing content, including web content, multimedia, advertising, managing social media platforms and marketing collateral OR six (6) years work experience in a comparable Institution.
• Member of a relevant professional body.

OTHER SKILLS AND COMPETENCIES

• Proficiency in Adobe Suite, Photoshop, InDesign, Premiere, Illustrator, and QuarkXPress.
• Excellent written and verbal communication skills
• Good collaboration skills.
• Reliable and detail-oriented.
• Ability to work in teams as well as independently as and when required.