Marketing Officer at Fanisi HR Solutions

Responsibilities:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to promote the Project.
• Identify target audiences and tailor marketing campaigns to reach and engage these groups effectively.
• Utilize a mix of traditional and digital marketing channels to maximize reach and impact.

Content Creation and Management:

• Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Collaborate with creative entrepreneurs to capture and share their stories in a compelling and authentic manner.
• Manage the project’s content calendar to ensure timely and consistent communication.

Social Media Management:

• Develop and execute a robust social media strategy to increase the project’s online presence and engagement.
• Monitor and respond to audience interactions on social media platforms.
• Analyze social media metrics to refine strategies and improve performance.

Public Relations and Outreach:

• Build and maintain relationships with media outlets, influencers, and other key stakeholders.
• Draft and distribute press releases and pitch stories to media to generate coverage.
• Organize and coordinate promotional events, workshops, and other outreach activities.

Campaign Management:

• Plan and execute marketing campaigns to highlight key project milestones, events, and success stories.
• Monitor and evaluate the effectiveness of marketing campaigns using relevant metrics and analytics.
• Adjust strategies and tactics based on data-driven insights to optimize campaign performance.

Collaboration and Coordination:

• Work closely with the project management team to ensure alignment of marketing activities with overall project goals.
• Collaborate with creative entrepreneurs and other stakeholders to source content and develop marketing materials.
• Provide regular updates and reports on marketing activities and outcomes to project leadership.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum 4 years of experience in marketing, preferably with a focus on storytelling or content marketing.
• Proven track record of developing and implementing successful marketing strategies.
• Strong writing and storytelling skills, with the ability to create engaging and compelling content.
• Proficiency in social media management and digital marketing tools.
• Excellent communication and interpersonal skills, with the ability to engage diverse audiences.
• Experience working in Kenya or East Africa, with knowledge of the local media landscape and cultural context.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office and familiarity with graphic design and video editing tools is a plus.
• Passion for storytelling, creativity, and social impact, with a commitment to amplifying the voices of creative entrepreneurs.

Key Performance Indicators (KPIs):

Marketing Strategy Development:

• Development and implementation of a comprehensive marketing strategy within the first three months.
• Alignment of marketing strategies with project goals and target audience engagement.

Content Creation and Management:

• Volume and quality of content produced, including blog posts, social media updates, and newsletters.
• Audience engagement metrics (e.g., likes, shares, comments, and click-through rates) on created content.

Social Media Management:

• Growth in social media followers and engagement rates.
• Improvement in social media reach and impressions.
• Responsiveness and interaction rates with the audience on social media platforms.

Public Relations and Outreach:

• Number of media mentions and press coverage secured.
• Relationships established and maintained with media outlets and influencers.
• Success and attendance rates of promotional events and outreach activities.

Campaign Management:

• Effectiveness of marketing campaigns measured by reach, engagement, and conversion metrics.
• Timely execution of marketing campaigns and adherence to campaign schedules.
• Adjustments made to campaigns based on performance data and feedback.

Collaboration and Coordination:

• Positive feedback from project management and creative entrepreneurs on marketing support.
• Regular and comprehensive updates provided to project leadership.
• Successful coordination and collaboration with internal and external stakeholders.