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  • Posted: Feb 4, 2026
    Deadline: Not specified
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  • The Adaptis Group Africa, a market leader in growth and innovation through key portfolio companies across the continent.


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    Media Buyer

    Job Description

    • Media Planning and Strategy:
    • Develop and implement media plans that align with client objectives and overall advertising strategy.
    • Identify target audiences and recommend optimal media channels for campaign success.
    • Define, measure and evaluate relevant media KPIs
    • Media Buying and Negotiation:
    • Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
    • Build and maintain relationships with media vendors to secure the best rates and placements.
    • Campaign Optimization:
    • Monitor and analyze campaign performance, making data-driven recommendations for optimization.
    • Implement A/B testing strategies to refine targeting, creative, and other campaign elements.
    • Budget Management:
    • Manage media budgets effectively, ensuring optimal allocation and ROI.
    • Provide regular budget updates and forecasts to clients and internal stakeholders.
    • Reporting and Analysis:
    • Generate comprehensive reports on campaign performance, highlighting key metrics and insights.
    • Conduct post-campaign analysis to identify areas for improvement and success stories.
    • Collaboration:
    • Work closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
    • Stay informed about industry trends, technologies, and best practices.

    Qualifications:

    • Bachelor's degree in Marketing, Advertising, Business, or related field.
    • Proven experience 3 - 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
    • In-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
    • Proficiency in analysing data and interpreting performance metrics to optimize campaign strategies.
    • Strong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
    • Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
    • Detail-oriented with strong analytical and problem-solving abilities.
    • Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
    • Experience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Adaptis Africa on careers.adaptis.africa to apply

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