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  • Posted: Feb 5, 2021
    Deadline: Feb 12, 2021
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    The Kenya Revenue Authority (KRA) was established by an Act of Parliament, Chapter 469 of the laws of Kenya , which became effective on 1st July 1995 . The Authority is charged with the responsibility of collecting revenue on behalf of the Government of Kenya. A Board of Directors, consisting of both public and private sector experts, makes policy decisio...
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    Officer - Digital Marketing

    Job Summary:  

    • Strategically position the KESRA brand online for a wider reach, customer growth and audience engagement. 

    Key Responsibilities:      

    • Execute digital marketing strategies and tactics in line with the strategic objectives of the School.
    • Execute market intelligence gathering to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour.
    • Manage and execute digital advertising activities and the delivery and evaluation of advertising in priority markets.
    • Plan, prepare and manage online publicity for brand promotion
    • Plan, develop and execute digital campaigns
    • Create, manage and publish original high quality content applying marketing research and development methods to ensure the School is at par with emerging trends and technologies.
    • Monitor Web performance by collecting, analyzing, and summarizing data and trends.
    • Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.
    • Provide weekly and monthly reports on web traffic and ROI.
    • Any other duties as may be assigned from time to time.

    Academic and Professional Qualifications            

    • Degree in Marketing, Business or related field (added advantage) or Professional Certification in Marketing from a recognized institution
    • Project Management certificate (added advantage)
    • Digital Marketing Training certificate (added advantage)
    • Chartered Institute of Marketing (CIM)
    • Public Relations Society of Kenya (PRSK)

    Relevant work Experience Required      

    • 3 years working experience in a similar position
    • Experience from an academic institution will be an added advantage. 

    Skills Required  

    • Ability maintain a two-way dialogue with others on work and results
    • Clear communicator
    • Should know customer service principles and procedures
    • Keen understanding of internet trends
    • Ability to write in a way that resonates with various audiences
    • Attention to detail

    Method of Application

    Interested and qualified? Go to Kenya Revenue Authority (KRA) on to apply

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Average Salary at Kenya Revenue Authority (KRA)
KSh 71K from 35 employees

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