Responsible for developing the strategy, planning, implementing, and monitoring the Non-Fuel brands and Digital marketing. The ONFR brands includes LPG Afrigas and Convenience retailing. The brand initiatives should support the broader short and long-term marketing strategy and deliver the business goals. Works in collaboration with other internal stakeholders to ensure that the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, the talent takes a lead in managing vendor partners and communication agencies, and all aspects of their projects.
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