PR and Marketing Manager at Kempinski Hotels

The overall scope of the PR and Marketing Manager is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski. The successful candidate will be responsible for ensuring marketing activities are created, planed, coordinated, and implemented. He/She will ensure that Kempinski’s brand is protected and the awareness of the Kempinski brand as defined in the strategic marketing plan is enhanced.

Key Responsibilities

• Actively support and implement Talent Development initiatives as a part of daily activities.
• Identify Marketing talents in the department and throughout the hotel.
• Support and initiate transfer, cross exposure, and task force assignments for the team.
• Conduct TTTTs with the team on a regular basis and take personal interest for talents’ development plans.
• Recruit and select potential talent according to the Company’s current and future hotel, regional and worldwide needs including conducting interviews for positions in the department.
• Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.
• Implement media and marketing plan and coordinate with agencies.
• Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
• Play a significant role in developing the hotel Marketing budget and maintain budget control.
• Under the guidance of the Director of Sales create and implement all Marketing activities, including but not limited to: Creation and print of collateral, Promotions and packages, advertising, market analysis and photo-shootings.
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Liaise with F&B department to promote F&B outlets.
• Create, coordinate and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained.
• Provide content and images for websites according to Corporate Identity.
• Ensure content and photography of 3rd party websites is maintained.
• Ensure compliance with Corporate Identity guidelines.
• Act as brand custodian for hotel and Kempinski brand.
• Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Coordinate between hotel and Corporate Marketing and agencies whenever necessary.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
• Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Follow the sales and marketing results and propose corrective actions if needed.
• Take part in sales and marketing training programmes.
• Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
• Provide administrate support for the Marketing office in the absence of a coordinator.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Desired Skills & Qualifications

• Minimum of a Bachelors Degree in Marketing.
• Previous experience in luxury hotels is required.
• 10 years experience in PR and Marketing with 5 years experience in an equivalent position.
• Previous experience in the media industry is an added advantage.
• Profficient understanding of the Marketing principle fundamentals, concepts, tools and practices.
• Ability to work and communicate in a multinational environment.
• Experience in a similar role and proven track record may be considered in lieu of specialised education.
• Excellent communication skills.
• Knowledge and experience in the use of Opera.
• Knowledge in a foreign language will be a distinct advantage.
• Presentable, well spoken individual.
• Pleasant and outgoing personality.
• Fluent speech skills.
• Ability to remain calm and composed under pressure.