Product Executive at Shalina Healthcare

Job Purpose:

• We are looking for a dynamic, creative and a self-starter Product Executive to support the Marketing function in Product Management Team (PMT) at Shalina Healthcare business in Nairobi, Kenya. The incumbent will design, develop and execute key brand strategies (OTX/OTC brands) towards brand building in retail pharmacies, hospital pharmacies and chain pharmacies.

Responsibilities

• Support the execution of marketing plans for existing products and new product launches.
• Execute and deliver effective marketing campaigns/activities within the approved budget while meeting the agreed timelines.
• Establish, maintain and grow the product-related expert network (KOL & KBL – Pharmacy)
• Design/ customize trainings (regional context) promotional content, product training programs
• Provide academic support and guidance for product sales activities.
• Work closely with sales team to ensure implementation of marketing & brand plans.
• Work aggressively to develop and procure visibility inputs as and when required.

Qualification

• Bachelor’s degree in Pharmacy/ Life Sciences.
• Minimum of 3 years’ experience in Marketing preferably from a pharmaceutical industry handling OTX/OTC brands.
• A Certification in Marketing will be an added advantage.
• Ability to forge strong working relationships & gain credibility quickly with all levels.
• Well organized individual with the ability to prioritize, deliver to tight deadlines and with the ability to function effectively under pressure.
• Strong communicator with ability to influence internal and external stakeholders.