Product Marketer at Solami Limited

Responsibilities

• Develop marketing campaigns for assigned practices and develop end-to-end plans groung marketing for all including ROI tracking and reporting.
• Drive marketing with a minimum level of supervision to support strategic plans of the company and assigned practice groups.
• Take an active leadership role in running / scheduling / attending assigned practice group marketing meetings, working with other managers to develop marketing plans, and executing marketing needs that may arise.
• Establish and manage relationships with appropriate external organizations, vendors, etc.
• Develop, implement and evaluate marketing strategies and plans for the company , with a focus on these core areas - building brand positioning and awareness, high quality lead generation, and customer acquisition and retention..
• Prepare and manage monthly, quarterly and annual budgets for the department. Review and adjust communications budgets and timelines.
• Oversee planning, execution and continuous optimisation of all marketing campaigns, monitor progress, measure and report results using effective benchmarks.
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary. Analyze consumer behavior and determine customer personas.
• Monitor competition
• Uncover new growth opportunities to acquire new customers and ensure the company maintains competitive edge.
• Conduct market research and continually review the betting landscape to understand industry and consumer trends and competitor activity, in order to actively propose and implement innovative strategies to drive growth.
• Ensure all marketing activities reflect industry best practice and adhere to relevant internal and external guidelines and laws guiding the industry.
• Leadership and supervision responsibility for the marketing teams, including onboarding, coaching, providing feedback, and ensuring good performance.
• Promote a work environment of continuous improvement, lead and manage team learning sessions and facilitate knowledge sharing on an ongoing basis.
• Oversee the planning and execution of company promotional events and all other promotional activities.
• Work closely with the Managing Director and commercial team to support sales and other lead generation efforts.
• Build relationships and strategic partnerships in the industry with relevant stakeholders.
• Represent the company at industry events, exploring relevant opportunities to promote the company.

Qualifications

• Experience in the sports betting/ gaming industry in a growth and conversion focused marketing role.
• Budgeting and projections
• Experience with managing affiliate marketing and partners.
• Experience with developing and managing offline marketing strategies.
• A strong understanding of B2C markets – audience segmentation, industry trends, emerging platforms, operational tactics etc.
• A strategic thinker and “doer” with a strong bias towards action.
• Highly organised, goal oriented, and can drive results while multi-tasking priorities.
• Excellent communication and project management skills.
• Great relationship-building skills to cultivate a network of marketing partners in the sports betting industry.