Product Marketing Executive at Turnkey Africa Kenya

SUMMARY OF ROLE

• As a Marketing Executive you will be responsible for developing and implementing marketing strategies to promote our brand, engage our target audience, and drive lead generation. You will work closely with cross-functional teams to create compelling content that educates, informs, and inspires our customers. Your role will be pivotal in establishing our company as a thought leader and driving customer acquisition and retention through various digital channels.

ROLES AND RESPONSIBILITIES

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that highlights the unique value propositions and differentiation of our products in the market.

Marketing Strategy and Planning:

• Collaborate with cross-functional teams to develop and execute comprehensive marketing plans that align with the overall company objectives and target customer segments.
• Conduct market research to identify customer needs, preferences, and market trends to inform marketing strategies and campaigns.

Product Launches:

• Lead product launch activities, including developing launch plans, coordinating cross-functional teams, creating launch materials, and ensuring successful execution of go-to-market strategies.

Sales Enablement and Collateral:

• Provide sales teams with the necessary tools, resources, and training to effectively communicate the value proposition of our products to customers.
• Create and update sales collateral, product guides, presentations, and training materials to support marketing and sales efforts.

Content Development:

• Create compelling product-related content, such as product descriptions, sales presentations, case studies, whitepapers, and website content, to support marketing and sales efforts.
• Collaborate with internal and external stakeholders to gather insights and create relevant and engaging content.

Digital Marketing and Campaigns:

• Develop and execute digital marketing campaigns to drive product awareness, generate leads, and support customer acquisition and retention.
• Utilize various digital marketing channels, such as SEO, SEM, email marketing, and social media, to reach target audiences effectively.

Market Analysis and Competitive Intelligence:

• Conduct market analysis and competitive intelligence to understand industry trends, customer needs, and competitive positioning. Use these insights to inform product marketing strategies and enhancements.

Measurement and Reporting:

• Track and analyze key performance metrics related to product marketing efforts, such as product adoption, customer satisfaction, and campaign effectiveness. Utilize data-driven insights to refine strategies and optimize results.
• Prepare regular reports on marketing performance and present key findings and recommendations to stakeholders.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Proven experience in marketing roles, including product marketing experience, preferably in the insurance or financial services industry.
• Solid understanding of marketing principles, strategies, and best practices.
• Demonstrated experience in developing and executing successful marketing strategies and campaigns.
• Proficiency in digital marketing techniques, including SEO, SEM, email marketing, and social media.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Results-driven mindset with a strong focus on achieving marketing objectives and ROI.