Product Marketing Officer at Mabati Rolling Mills Limited (MRM)

Introduction

To drive the execution of the Product Management plan for a group of roofing products and be responsible for Brand campaigns, product launches, and routine marketing activities. Develop initiatives to grow market share, sustain positive brand health, and grow consumer value across assigned products.

Job Functions Advertising,Marketing

Industries Events Management,Fmcg (Fast Moving Consumer Goods Sector),Manufacturing

Specification

• To run the Brand Management process for the Business Unit by executing Approved Brand Campaigns to meet agreed deadlines, Product
• Positioning and ensuring the required market penetration in defined consumer segments.
• To coordinate, execute and measure approved Marketing programs ,Brand and corporate campaigns across various consumer and customer
• touch points including Media ( Both mainstream ,digital media and BTL), measure effectiveness and capture feedback on all programs
• Support the implementation of Influencer programs for various stakeholders and partners like Architects, Building Engineers & Surveyors,
• Contractors and the Distribution Channel customers as well and direct buyers.
• To oversee the long term product development plans, conduct timely review and ensure execution as per plans in coordination with other
• functional teams
• To provide the marketing support for all below the line sales programs like schemes, promotions, distributor signage’s, market conversion
• programs, exhibitions, industry meets and technical seminars
• To conduct Market Research and identify key trends in the roofing market and align the learning’s with product strategy and enhance
• consumer and customer understanding.
• To continuously support the development of building solutions that meet consumer needs through combination of product and service
• offerings and creating a differentiation with the competition.

Requirements

Minimum Qualifications;

• Bachelor’s Degree (Marketing /business) or equivalent.
• MBA is an added advantage
• Professional Member of MSK / CIM body.
• Work experience of 5 years in the marketing function.
• Core expertise in the Marketing with stints of 3 years.
• Should have exposure to B2B marketing programs, technical marketing programs and worked with influencers.