Public Relations and Communications Executive at Serena Hotels

Job Purpose:

The Public Relations and Communication Executive will be responsible for executing the PR corporate plan and managing the PR and communication activities while creating compelling visual and descriptive content for use in the brand’s marketing materials and channels for our premier authentic hospitality group in the region. The Public Relations and Communication Executive should be passionate about the hospitality industry, possess excellent communication skills and have a strong understanding of marketing trends and strategies and how best to reach our various audience through technologically efficient platforms and channels to maintain a positive reputation for the brand.

Key Responsibilities:

• Review and execute a robust public relations and communications strategy, to elevate the brand’s standing as the leading authentic hospitality group in the region keeping target audiences well informed i.e. business suppliers, customers (both internal and external), and diverse media partners.
• Creation of visual and descriptive marketing content to promote the brand’s products/services o on available platforms or channels.
• Managing the brand’s image in the public domain as per outlined guidelines
• Reviewing existing marketing content to ensure that it is well placed to continue highlighting the unique selling points to enhance our competitiveness in the market.
• Ensure sales and marketing collateral’s content is updated on an ongoing basis to include new products, developments, refurbishments etc.
• Review the descriptive content on www.serenahotels.com.
• Build and maintain strong relationships with media outlets, journalists, and influencers to secure positive press coverage and media partnerships.
• Handle media enquiries and coordinate media interviews with TPSEA Executives and Unit Managers
• Monitor media coverage and prepare regular reports on PR and communication activities' effectiveness and reach.
• Develop content that highlights the group's unique features, amenities, and exceptional guest experiences to attract potential guests.
• Collaborate with the Marketing Manager, designers, and photographers to produce visually appealing content that aligns with the group's brand identity.
• Ensure all Corporate communication and stationery aligns to the brand graphics manual.
• Draft and distribute press releases, media kits, and other promotional materials to announce new initiatives, events, and special offers.
• Monitor content performance metrics and make data-driven decisions to optimize content strategies.
• Assist in organizing and promoting events, promotions, and special packages to attract guests and boost brand visibility.
• Ensure effective PR campaigns that guard our reputation and have a positive return on investment.
• Ensure PR and content creation costs are within budget.

Requirements:

• Bachelor’s degree in Marketing, Communications or PR or related fields.
• Minimum work experience of at least 3 years in the role as a content creator or in Public Relations within the hospitality industry or a luxury brand setting
• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Working knowledge in Content Management Systems.