Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k at Sheer Logic

About the Role

• As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
• You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
• You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.

Responsibilities

• Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
• Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
• Support innovation and renovation projects from ideation and co-creation to final testing and launch
• Develop compelling customer growth stories for new product innovations
• Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
• Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
• Design cost-effective research programs and scale agile research methods and tools
• Partner with cross-functional teams to ensure insight-led decision making across the business

Requirements

• Bachelor’s degree in Business, Economics, Marketing, or a related field
• Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
• Strong analytical capability with confidence in working with data and numbers
• Excellent storytelling and presentation skills with the ability to influence senior stakeholders
• Strong business acumen and understanding of marketing principles
• Ability to work independently, prioritize effectively, and manage multiple projects

Key Skills

• Consumer & market research
• Brand strategy and brand building
• Innovation and renovation excellence
• Data interpretation and insight generation
• Social listening and search insights
• Marketing effectiveness measurement
• Content optimization and media performance analysis
• Creative problem solving
• Stakeholder management and cross-functional collaboration