Fresh Jobs at Sheer Logic

About the Role

• As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
• You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
• You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.

Responsibilities

• Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
• Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
• Support innovation and renovation projects from ideation and co-creation to final testing and launch
• Develop compelling customer growth stories for new product innovations
• Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
• Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
• Design cost-effective research programs and scale agile research methods and tools
• Partner with cross-functional teams to ensure insight-led decision making across the business

Requirements

• Bachelor’s degree in Business, Economics, Marketing, or a related field
• Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
• Strong analytical capability with confidence in working with data and numbers
• Excellent storytelling and presentation skills with the ability to influence senior stakeholders
• Strong business acumen and understanding of marketing principles
• Ability to work independently, prioritize effectively, and manage multiple projects

Key Skills

• Consumer & market research
• Brand strategy and brand building
• Innovation and renovation excellence
• Data interpretation and insight generation
• Social listening and search insights
• Marketing effectiveness measurement
• Content optimization and media performance analysis
• Creative problem solving
• Stakeholder management and cross-functional collaboration

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Responsibilities

• Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning.
• Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics.
• Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights.
• Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations.
• Identify and leverage shopping and basket insights to drive penetration and growth.
• Collaborate with global insights and analytics teams to bring best practices into local execution.

Requirements

• Bachelor’s degree in business, economics, or marketing.
• 3+ years of experience in analytics, consumer insights, customer development, or finance.
• Strong analytical skills with confidence in working with data and numbers.
• Business acumen and organisational awareness.
• Ability to interpret data and craft compelling stories that influence stakeholders.
• Creative problem-solving and resilience in managing priorities independently.
• Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation.
• Proficiency in Excel, BI platforms, and data visualisation tools.
• Experience with forecasting, elasticity modelling, and research analytics methodologies.
• Strong communication and stakeholder management skills.
• Passion for high performance and accountability for results.
• Personal mastery, resilience, and wellbeing focus.
• Consumer-centric mindset, always seeking better ways to serve.
• Purpose-driven leadership with humility and service orientation.
• Agility to learn, unlearn, and adapt in a fast-changing environment.