Regional Marketing Manager at DKT Healthcare

Key Responsibilities:

• Establishing optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments.
• Developing, implementing, and executing strategic marketing plans in line with the business strategies and goals, including medical marketing strategies for pharmaceutical products.
• Establishing goals, objectives, and metrics for products by channels / segments
• Ensuring the customers and consumers are at the center of everything done.
• Overseeing branding, advertising, and promotional campaigns, including management of external agencies and stakeholders across multiple communication channels (mass media, out of home, digital, trade)
• Develop and execute effective trade marketing campaigns.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across relevant departments.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Lead new product development based on market analysis and business strategies, including brand extensions, packaging design.
• Developing and managing the marketing department's budget and staffing
• Preparing and presenting monthly, quarterly and annual reports to senior management.

Required Qualifications:

• Bachelor’s degree in Business with specialization in Marketing (or equivalent)
• Master’s degree in a related field (Marketing, Business) is preferred.
• Minimum of 10 years’ experience in the Marketing field, with at least 5 years in a Managerial and/or strategy-oriented position
• Experience in marketing contraceptive and/or sexual-reproductive health products an added benefit

Skills, Knowledge & Competencies

• Solution-oriented; “can do” attitude
• Self-motivated; results-driven
• Communication and influencing skills
• Ability to manage multiple projects simultaneously.
• Effective analytical and decision-making skills.
• Experience working with and managing multiple external agencies and partnerships, including advertising, digital, external and internal partners.
• Demonstrated understanding of principles of market research and analysis to draw valid actionable conclusions.
• Must possess ability to be a fast learner, creative, and adaptive