Regional Sales Manager at Afribusiness

We are seeking a high-performing and commercially driven Regional Sales Manager - Kenya to join our team in Kenya. The successful candidate will be expected to hit the ground running: engaging confidently at CEO and executive levels, managing key accounts, and driving growth by bringing in new profitable business.

KEY RESPONSIBILITIES

• Achieve and exceed sales revenue targets agreed upon with the direct manager.
• Take ownership of sales performance within the assigned territory.
• Manage the sales network (dealers) to deliver on sales budgets.
• Research, identify, and onboard new dealers to expand the distribution network.
• Motivate, coach, and train dealers and multi-firm agents, ensuring strong sales performance across the channel.
• Implement sales policies according to company guidelines and develop key customers in the territory.
• Build and maintain trusted relationships with senior decision-makers (including CEOs) to strengthen Kärcher’s market presence.
• Proactively identify, pursue, and secure new profitable accounts in line with the company’s growth strategy.
• Manage and grow existing accounts to maximize revenue, profitability, and customer satisfaction.
• Leverage personal and professional networks to identify opportunities and accelerate business development.
• Monitor the market, competitors, and customer insights to inform and adjust sales strategy.
• Deliver compelling business proposals, presentations, and account strategies aligned with client needs.
• Use company resources effectively and efficiently to ensure customer satisfaction.
• Ensure effective use of CRM tools to track pipeline, forecast performance, and report to management.

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• At least 10 years’ experience in a similar role in cleaning technology, industrial equipment, durable goods, capital goods, or automotive sectors.
• Proven success in new business acquisition and managing large accounts.
• Demonstrated experience managing dealer networks and indirect sales channels.
• Strong professional network in Kenya that can be leveraged for immediate opportunities.
• Proficiency in CRM systems and Microsoft Office Suite (Excel, PowerPoint).
• Fluency in English required; Swahili an advantage.