Regional Sales Manager – FMCG at Gap Recruitment Services Limited

Reports to: Managing Director

Client: Food Manufacturing Company (Tomato Processing)

Gross Salary: Competitive.

Job Purpose: Driving distribution depth and perfect execution in the trade. You will also be responsible for achieving overall sales objectives for the organization.

Our client is a food manufacturing company; processing and distributing tomato finished products such as tomato paste, sources and ketchup.

Key Responsibilities of the Regional Sales Manager

• Develop and implement an efficient route to market strategies.
• Cascade the trade strategies to both the sales and marketing team.
• Drive execution of the identified strategies and actions through the relevant team.
• Achieve monthly, quarterly, and annual targets for sales and payments.
• Develop the Trade Marketing strategy for General Trade and cascade the same to the sales team.
• Provide strategy, focus and solutions on listing and placement of products through updating the team on the performance.
• Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take.
• Conducting weekly & monthly performance review of your indirect reports. Follow up on agreed actions to ensure full execution within set timelines.
• Drive performance management on the key performance indicators including sales revenue, sales volume and product availability.
• Oversee and deliver successful product launches, product placements and activations as and when required.
• Optimize primary and secondary sales through delivering right merchandise specific to all the verticals as in distributors, retailers and wholesalers to deliver targets.
• Evaluate market trends, gather competitor information, and identify trends that affect current and future growth of regional sales and profitability for decision making.

Qualifications of the Regional Sales Manager

• Higher Diploma/Degree in Sales, Marketing, Business or related field.
• Minimum 5 years’ experience in an FMCG Sales management role, in a similar company.
• Proven track record, sales strategies and implementation with excellent understanding and in-depth knowledge of the role, market and the changing environment.
• Strong project management abilities in order to effectively oversee an organization’s strategy and project implementation
• Proactive and assertive with strong relational and networking skills.