Regional Sales Managers at West Kenya Sugar Limited

KEY DUTIES AND RESPONSIBILITIES

• Drive the execution of regional sales strategies and deliver revenue growth targets.
• Lead, coach, and develop Area Sales Managers and sales teams for high performance.
• Identify new business opportunities, market expansion initiatives, and growth channels.
• Strengthen relationships with key customers, distributors, and channel partners.
• Drive disciplined use of Sales Force Automation (SFA) for reporting and execution.
• Monitor market trends, competitor activity, and customer insights to support strategic decisions.
• Collaborate with Operations, Finance, Customer Service, and Supply Chain teams to enhance customer experience and operational efficiency.
• Steer compliance with company policies, governance standards, ISO requirements, and health & safety regulations.

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Minimum five (5) years’ experience in sales management, preferably in a regional leadership role.
• Strong leadership, negotiation, and relationship management skills.
• Proven ability to drive revenue growth and manage sales performance.
• Proficiency in Microsoft Office Suite and Sales Force Automation systems.
• Strong analytical, reporting, and communication skills.
• Ability to work independently and manage extensive field operations.