Request for Proposals June 2022 for Consultancy to Develop Sales at Africa Enterprise Challenge Fund (AECF)

Specific deliverables

For each of the five companies, the deliverables/outputs for this assignment are outlined below:

1. A market Assessment/analysis report for each company
2. A marketing, sales and distribution strategy pivoted to the Kakuma-Kalobeyei business environment and industry trends, with a clear path to the attainment of competitive advantage and sustainability.
3. Costed marketing, sales, and distribution plan with a refined overall company strategy
4. A sales team training report and training materials for use by the investee companies for onward refresher pieces of training for their teams
5. Updated designs of each company’s marketing collateral.
6. An insights paper from this assignment
7. Duration of the assignment

The assignment is expected to commence in July 2022 and end in September 2022.

Proposal submission

Qualified consulting firms are invited to submit a proposal that includes the following:

1. Qualification and experience of the team.
2. Approach and methodology to undertake this assignment underpinned by a demonstration of value for money.
3. Previous experience in similar assignment(s) with SMEs, including if any, those in the energy, agribusiness, and health sectors.
4. A detailed financial budget (in USD or KES) and work plan.
5. The technical and financial proposals will need to be submitted as separate documents.
6. Qualifications and experience

The minimum competencies and qualifications include:

1. Master's degree in Business Administration or related field for the Team lead.
2. Professional certification in areas such as marketing and/or strategy will be an added advantage.
3. Good analytical and presentation skills
4. Experience in developing robust sales and marketing strategies for SMEs, preferably in the energy, agribusiness, and health sectors.
5. Experience in training sales teams and developing effective go-to-market channels/strategies
6. Experience with supporting sales and marketing teams of SMEs in fragile/refugee economies.
7. Experience in training and coaching of senior and middle management teams in strategy execution.
8. Experience in developing training material and marketing collateral.
9. Have knowledge of the Kakuma setting and business environment and/or plan a scoping mission to Kakuma.
10. Reporting