Sales and Marketing Executives -Hospitality Industry at Bridge Talent Management

Key Responsibilities:

Student Recruitment & Sales Delivery

• Promote long-term and short-term hospitality programs to prospects through school visits, walk-ins, digital platforms, open days, and education fairs.
• Convert leads to enrolled students through structured follow-ups and client engagement.
• Meet or exceed monthly revenue targets of Kes 1.4–1.7M or enroll a minimum of 25 full-time students per intake.
• Follow up proactively on inbound leads to improve conversion rates.

Relationship Management & Business Development

• Build and maintain strategic relationships with secondary schools, recruitment agents, corporations, and institutions.
• Identify new markets and segments for student acquisition and corporate training.
• Represent the institution at exhibitions, school events, corporate functions, and industry forums.

Marketing Support & Collaboration

• Collaborate with the marketing team to align sales activities with ongoing campaigns.
• Contribute ideas and feedback for promotional content and outreach materials.
• Support digital and traditional marketing activities, including social media efforts.

Reporting & Administration

• Maintain accurate, up-to-date records on CRM systems regarding leads, client interactions, follow-ups, and conversions.
• Provide weekly performance reports, feedback on market trends, and competitor insights.
• Assist in organizing open days, intake events, and community outreach programs.

Requirements

Qualifications:

• Diploma or Bachelor’s Degree in Sales, Marketing, Business, Hospitality, or a related field.

Experience:

• Minimum 2 years of sales experience with a proven track record of hitting targets.
• Experience in education is a must, hospitality, tourism, or service-based sectors is preferred.
• Proven ability to sell services via both digital platforms and direct engagement (e.g., walk-ins, school visits).

Attributes & Skills:

• Self-driven, with high initiative and accountability; must improve low lead-to-enrollment conversion rates (<30%).
• Well-groomed, confident, and able to effectively communicate with diverse audiences.
• Strong persuasion skills, excellent interpersonal skills, and a stable work history.
• Proficiency in MS Office and CRM systems; ability to travel locally.