Sales and Marketing Team Lead at Mombo Sacco

Position Overview:
We are seeking a proactive and results-driven Sales and Marketing Team Lead to oversee our sales and marketing efforts. This role focuses on recruiting customers, mobilizing savings, ensuring customer retention, and facilitating upselling and cross-selling of Mombo Sacco's wide range of products and services. You will be instrumental in enhancing brand awareness, as well as growing deposits and lending through a variety of digital and traditional channels, including advertisements on Meta and Google platforms.

Key Responsibilities:

• - Customer Recruitment and Retention:
• - Lead the sales team in recruiting new members and mobilizing savings.
• - Develop and implement retention strategies to enhance customer loyalty and satisfaction.
• - Foster strong relationships with current and potential members through personalized communication and engagement strategies.
•  
• - Sales Strategy and Execution:
• - Design and execute sales initiatives to achieve targets related to deposits and lending.
• - Spearhead upselling and cross-selling campaigns to promote a comprehensive suite of Mombo Sacco products and services.
• - Collaborate with cross-functional teams to align sales strategies with overall business objectives.
•  
• - Digital Marketing and Brand Awareness:
• - Increase brand visibility through active participation in digital platforms, including social media, email marketing, webinars, and social lives.
• - Design and manage advertising campaigns on Meta and Google to drive traffic and engagement.
• - Partner with media outlets and participate in interviews to amplify brand presence.
• - Host and participate in industry events to network and promote Mombo Sacco.
•  
• - Performance Analysis and Reporting:
• - Monitor and analyze sales performance metrics to identify areas for improvement.
• - Prepare and present regular reports on sales activities, results, and market trends to senior management.
• - Utilize data-driven insights to refine sales and marketing strategies.
•  
• - Team Leadership and Development:
• - Manage and mentor a team of sales and marketing professionals.
• - Establish clear team goals, delegate responsibilities effectively, and provide guidance and support to team members.
• - Foster a collaborative and innovative team culture to drive high performance and career growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in sales and marketing management, preferably within the financial sector or cooperative societies.
• Strong understanding of digital marketing strategies, including experience with Meta and Google advertising platforms.
• Exceptional communication, interpersonal, and leadership skills.
• Demonstrated success in driving sales growth and brand awareness.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends.

Why Join Mombo Sacco?

• Be part of a forward-thinking and values-driven organization committed to the financial empowerment of its members.
• Opportunities for professional growth and development.
• A vibrant and collaborative team environment.

If you are a strategic thinker with a passion for sales and marketing and are excited to contribute to the financial well-being of our community, we would love to hear from you.