Sales Data Analyst at Kenafric Industries

Responsibilities

• Managing Reports and Sales data
• Examine daily and weekly sales reports to identify sales patterns and areas for improvement, comparing actual sales data to revenue projections and expectations.
• Develop reports showing expected sales and the potential effects of new strategies to aid in decision-making.
• Regularly prepare reports and presentations, including reports on market performance, competitor research, and general sales trends
• Daily track the Motorbike sales reps Performance
• Accurately compute distributor stock balances and highlight to line manager areas of concern.
• Initiate and compute whole sales reports in coordination with distributor managers.
• Highlight areas of concern with the motorbike sales reps to line manager on time
• Work closely with the marketing team to report sales on all activation running.
• Present actionable information and insights to team members and management
• Contribute to the development of sales plans and objectives.
• Be in contact with the Business Managers of the various Regions to support them in data analysis.
• Track performance of all offers running and highlight areas of concern with the line manager.
• Keep track of sales performance of all new products launched.
• Support all aspects of the day-to-day operations of the sales function globally.
• create dashboards for sales executives and teams in line with the set objectives.
• Train the sales team on the use of the created dashboards.

Sales Force Automation System

• Ensure stability and maximum daily usage.
• Generate reports from the system and analyse to find ways of increasing productivity.
• Oversee gradual improvement of the system to maximise its possibilities.
• Work closely with the field team to identify the opportunities, develop an action plan, monitor execution, and report out performance.
• Implement new processes and procedures for efficient team operations.
• Training both New and existing users on the system Usage.

Retail Loyalty Programs

• Research and know the revenue each Customer brings to our business. The number of products our existing customers buy and their type, the date they joined our brand and the level of satisfaction.
• analyse the results to help uncover the things customers are interested in the most.
• Support the participating team with the project.
• Track performance of the sales rep before and after implementing the program.
• Track Purchase Frequency of the enrolled Customers after Implementing the program.
• Maintain smooth running of the program by ensuring the sales force system is working efficiently and user friendly.

Sales Performance Management

• Initiate the process of distributor presellers incentives monthly.
• Initiate commissions calculations for all sales team (Distributor managers, Van sales reps)
• Initiate monthly motor bike sales rep’s variable pay to be sent to the agency to include on the payroll.
• Work with the marketing team in incentives payment mechanisms for all activities running.

Required Qualification Knowledge, Skills and Abilities

• Holder of a Degree in Finance, Economics, Statistics or any other related area.
• Possession of between 3-4 years in a similar role in FMCG set up is an added advantage.
• Ability to use advanced Excel, or any other BI tool.
• Strong data analysis skills.
• Proficiency with any sales automation tool.
• Well-developed capabilities in problem-solving and crafting efficient processes.
• Demonstrate the ability to think both analytically and creatively.
• Possesses strong problem-solving skills.
• An innate drive to innovate and optimise the use of available resources.
• Communicates clearly and effectively.
• Pays close attention to detail.
• Works well with a team.
• Can conduct independent research.
• Projection and forecasting skills.
• Ability to work independently and with cross-functional teams.
• Strong communication and presentation skills.