Job Purpose:
The Sales Manager – Kenya will be responsible for managing and growing mainline sales operations across Kenya. This role oversees multiple sales channels including Distribution, MBOs (Multi-Brand Outlets), SIS (Shop-in-Shop), Online platforms, Supermarkets, and Franchise Stores. The successful candidate will drive sales growth, optimize channel performance, strengthen partner relationships, and support nationwide market expansion.
Key Responsibilities:
Sales Growth & Performance
- Drive sales revenue and volume growth across all channels nationwide.
- Develop and execute Kenya-focused sales plans aligned with overall business objectives.
- Set and monitor sales targets, forecasts, and budgets across channels and regions.
- Track performance metrics and implement corrective actions to achieve sales KPIs.
Channel Management & Execution
- Manage sales performance across Distribution, MBOs, SIS, Online, Supermarkets, and Franchise Stores.
- Ensure consistent execution of pricing, promotions, and brand standards across all channels.
- Identify opportunities to expand existing channels and launch new points of sale across Kenya.
- Support franchise partners to improve store performance and operational execution.
Partner & Key Account Management
- Build and maintain strong relationships with distributors, key accounts, franchise partners, and retail stakeholders.
- Conduct regular performance reviews and joint business planning with partners.
- Negotiate commercial terms to support growth and profitability.
Team Leadership & Coordination
- Lead, coach, and coordinate sales teams, merchandisers, and field staff.
- Set clear objectives and performance expectations for the sales team.
- Foster a results-driven and customer-focused sales culture.
Market Intelligence & Expansion
- Monitor market trends, competitor activity, and customer insights across Kenya.
- Identify new market opportunities, territories, and channel expansion initiatives.
- Support product launches, promotions, and seasonal campaigns in collaboration with Marketing teams.
Reporting & Cross-Functional Collaboration
- Prepare and submit regular sales reports, forecasts, and performance updates to management.
- Work closely with Marketing, Supply Chain, Finance, and Operations to ensure effective execution.
- Support inventory planning and demand forecasting to minimize stock issues.
Qualifications & Experience:
- Bachelors degree in Business, Sales, Marketing, or a related field.
- Minimum of 5 years experience in sales.
- Strong experience managing multi-channel sales within the Kenyan market.
- Proven track record of achieving sales targets and expanding market presence.
- Experience working with distributors, modern trade, and franchise models.
- Strong knowledge of Kenya retail & distribution ecosystem
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