Sales Manager at Gap Recruitment Services Limited

Job Purpose:

The Sales Manager – Kenya will be responsible for managing and growing mainline sales operations across Kenya. This role oversees multiple sales channels including Distribution, MBOs (Multi-Brand Outlets), SIS (Shop-in-Shop), Online platforms, Supermarkets, and Franchise Stores. The successful candidate will drive sales growth, optimize channel performance, strengthen partner relationships, and support nationwide market expansion.

Key Responsibilities:

Sales Growth & Performance

• Drive sales revenue and volume growth across all channels nationwide.
• Develop and execute Kenya-focused sales plans aligned with overall business objectives.
• Set and monitor sales targets, forecasts, and budgets across channels and regions.
• Track performance metrics and implement corrective actions to achieve sales KPIs.

Channel Management & Execution

• Manage sales performance across Distribution, MBOs, SIS, Online, Supermarkets, and Franchise Stores.
• Ensure consistent execution of pricing, promotions, and brand standards across all channels.
• Identify opportunities to expand existing channels and launch new points of sale across Kenya.
• Support franchise partners to improve store performance and operational execution.

Partner & Key Account Management

• Build and maintain strong relationships with distributors, key accounts, franchise partners, and retail stakeholders.
• Conduct regular performance reviews and joint business planning with partners.
• Negotiate commercial terms to support growth and profitability.

Team Leadership & Coordination

• Lead, coach, and coordinate sales teams, merchandisers, and field staff.
• Set clear objectives and performance expectations for the sales team.
• Foster a results-driven and customer-focused sales culture.

Market Intelligence & Expansion

• Monitor market trends, competitor activity, and customer insights across Kenya.
• Identify new market opportunities, territories, and channel expansion initiatives.
• Support product launches, promotions, and seasonal campaigns in collaboration with Marketing teams.

Reporting & Cross-Functional Collaboration

• Prepare and submit regular sales reports, forecasts, and performance updates to management.
• Work closely with Marketing, Supply Chain, Finance, and Operations to ensure effective execution.
• Support inventory planning and demand forecasting to minimize stock issues.

Qualifications & Experience:

• Bachelors degree in Business, Sales, Marketing, or a related field.
• Minimum of 5 years experience in sales.
• Strong experience managing multi-channel sales within the Kenyan market.
• Proven track record of achieving sales targets and expanding market presence.
• Experience working with distributors, modern trade, and franchise models.
• Strong knowledge of Kenya retail & distribution ecosystem