Sales & Marketing Manager at African Labour Solutions (ALS)

Duties & Responsibilities

• Devise and execute a sales strategy to achieve the target of 1 billion in sales by the end of 2025.
• Oversee a cross-functional team of sales and marketing to ensure revenue growth and customer satisfaction.
• Collaborate with the Managing Director to align sales strategies with the company's long-term vision.
• Track and manage weekly and monthly sales targets vs. actual performance, providing real-time adjustments.
• Maintain a sales pricelist ensuring a 40% profit margin across all product lines.
• Identify and focus on the most profitable items to maximize revenue.
• Conduct market research and competitor analysis to identify market trends, customer preferences, and new growth opportunities.
• Identify and pursue new market opportunities, partnerships, and innovations to drive business expansion.
• Analyze customer feedback and competitor activities to refine strategies and stay competitive.
• Recruit, train, and mentor the Sales Executives, Interior Designers, and Project Managers.
• Set clear sales targets and KPIs for team members and provide regular performance evaluations.
• Review current incentive programs and recommend changes where necessary to drive higher performance.
• Develop a comprehensive sales training schedule for 2025 to enhance team skills as per identified skills gaps.
• Optimize the sales process by improving cold call success rates and monitoring daily income received with a monthly accumulation chart.
• Track the daily value of opportunities vs. closing rates to maintain a realistic, healthy sales pipeline.
• Streamline the sales process from lead generation to closing deals for efficiency and better conversion rates.
• Build and maintain strong customer relationships to foster long-term loyalty.
• Collaborate with the Marketing department to enhance the company's digital marketing and online presence.
• Work with Production, Logistics, Finance, and Customer Service to ensure smooth operations and an excellent customer experience.
• Prepare and analyze costing vs. project reports, ensuring alignment with sales goals and project budgets.
• Track key sales metrics and generate reports to measure performance and identify areas for improvement.
• Ensure compliance with all relevant laws, regulations, and ethical standards in sales activities.
• African Labour Solutions
• Promote continuous improvement by refining sales processes, customer service, and overall efficiency.
• Foster a positive and results-driven environment within the sales team, motivating them through tailored incentives and recognition.

Requirements & Qualifications

• Bachelor's degree in business, Sales, Marketing, or a related field. A master's degree is an added advantage.
• Minimum of 7 years of experience in sales management with a proven track record of success.
• Demonstrated ability to develop and implement successful sales strategies to achieve revenue goals.
• Strong leadership skills with experience managing diverse teams.
• Proficient in CRM software, sales analytics, and reporting tools.
• Experience in digital marketing and enhancing online sales
• Strategic thinker with excellent business acumen.
• Strong data-driven analytical and problem-solving skills.
• Excellent interpersonal, communication, and negotiation skills.
• Ability to manage multiple projects and meet deadlines.
• A passion for motivating teams and driving sales results.
• Prior experience in wood products/interior fit-out is an added advantage.