Sales & Marketing Manager at Kenya Railways

Duties and Responsibilities

• Prepare financial budgets, reports, and statements related to the marketing and sales of the Corporation’s products and services.
• Facilitate, monitor, and manage the absorption of the Division’s budget.
• Formulate and oversee the implementation of sales and marketing strategies across all business units.
• Monitor performance and prepare periodic reports.
• Identify and negotiate key strategic partnerships to boost business levels.
• Lead liaison efforts with key government agencies to ensure customer satisfaction.
• Establish vital linkages between customers and the operations team to achieve agreed service level agreements.
• Develop business growth strategies and oversee implementation to ensure financial gains and customer satisfaction.
• Provide market and customer feedback to business development teams for new business opportunities.
• Conduct stakeholder engagements with key industry players, including shipping lines, clearing agents, and other logistics partners.
• Manage cross-border relationships with regional clients to enhance business volumes and customer relationships.
• Formulate and monitor customer retention and acquisition strategies across business units to improve services.
• Continuously analyze changes in the business environment, including competitive analysis, and recommend remedial actions.
• Monitor key customer account relationships to ensure customer satisfaction.
• Formulate and implement pricing strategies, including setting rates, fares, and other charges.
• Coordinate the implementation of feedback, market research, and customer communication.
• Ensure business processes meet Quality Management System (QMS) requirements.
• Coach, mentor, and develop staff using relevant human resource tools.

Requirements for the Job

• Master’s degree in a business-related field from a recognized institution.
• Bachelor’s degree in Commerce with a specialization in Marketing or equivalent from a recognized institution.
• A minimum of ten (10) years of relevant work experience, with at least five (5) years in a Senior Management position.
• Undertaken a management course lasting at least four (4) weeks from a recognized institution.
• Registered member of MSK, CIM, or a relevant professional body.
• Proficiency in computer applications.
• Meets the requirements of Chapter Six of the Constitution of Kenya 2010.

Skills and Competencies

• Excellent communication and networking skills.
• Teamworking skills.
• Adaptability and the ability to manage multiple projects simultaneously.
• Strong attention to detail.
• Good organizational and planning skills.
• Creativity, writing, and oral communication skills.
• Commercial awareness.
• Ability to maintain professional status and stay updated on evolving marketing trends through continuous marketing education.