Sales Representative at Mini Group

Key Duties/Responsibilities

Sales Execution & Customer Engagement

• Coordinate and execute day-to-day sales activities, including order processing, delivery confirmation, and payment collection.
• Follow established route plans and customer visit schedules, ensuring full coverage of assigned accounts.
• Achieve and exceed daily sales targets by applying effective selling methodologies.
• Build and maintain strong customer relationships through regular visits and professional interactions.

Merchandising & Product Management

• Implement Mini Bakeries’ merchandising standards, ensuring proper product placement, displays, and brand presentation.
• Monitor freshness of products, removing damaged, expired, or substandard stock and processing returns per company policy.
• Gather customer feedback on product quality, service, and competitor activity for reporting to management.

Market Development & Intelligence

• Identify and pursue potential new customers, sales channels, and business opportunities within the assigned territory.
• Track consumer responses to new products and promotions, relaying insights to Sales and Marketing teams.
• Provide accurate market intelligence on competitor activities and local conditions.

Operations & Coordination

• Maintain close coordination with Shop Attendants, Turnboys, and Drivers to ensure alignment on sales and service standards.
• Collaborate with operations teams to optimize route efficiency, delivery timing, and market coverage.
• Prepare and submit accurate reports (e.g., route visit reports, sales activities, and customer feedback).
• Update customer and route details to ensure effective scheduling and coverage.

Key Outputs/Deliverables/KPIs (including but not limited to)

• Achievement of daily sales targets with optimal product mix.
• Effective product freshness management with minimal returns.
• Strong customer relationships influencing repeat orders and loyalty.
• Timely resolution of customer issues, maintaining service excellence.
• Efficient route execution maximizing selling time and market penetration.
• Accurate reporting of competitive intelligence and market insights.

Academic and Professional Qualifications & Experience Required

• Diploma in Sales, Marketing, or a related field (preferred).
• Minimum of 3 years’ experience in FMCG field sales, preferably in direct store delivery or route sales.
• Professional qualification in Sales or Marketing is an added advantage.
• Proven success in field sales, customer relationship management, and merchandising.