Senior Associate, Social Media at Peach Cars KE

Social Media Management

• Manage Peach Cars Social Media accounts across various platforms including but not limited to Facebook, Instagram, X, WhatsApp Broadcast, LinkedIn, TikTok, Threads, and YouTube accounts.
• Develop and implement a content calendar with specific goals to increase followership, engagement and organic conversions on social media platforms.
• Respond promptly within defined SLA’s to customer inquiries and build a strong, interactive online community.

Content Creation & Scheduling

• Create engaging and relevant content for social media posts, and blog articles aimed at driving audience engagement and enhancing brand awareness.
• Collaborate, where necessary, to develop visually appealing graphics and compelling copy with the Content Creator, Sales, Customer Success to ensure a cohesive messaging and branding.
• Schedule content effectively to maintain a consistent posting schedule while optimizing engagement across all platforms

Campaigns & Activations

• Collaborate with the Marketing Manager to plan and execute online activations, promotions, and campaigns to drive lead generation and sales.
• Plan and execute social media campaigns within defined budgets
• Conduct regular audits to ensure all content aligns with brand guidelines and Peach strategy.
• Identify and collaborate with influencers to expand reach and engagement.

Market Awareness

• Stay updated on digital marketing trends, particularly in the automotive industry, to implement best practices that enhance engagement.
• Research and apply the latest strategies in social media marketing to continuously improve performance.
• Data Management
• Create, maintain and monitor and analyze social media performance metrics, such asreach, engagement, and conversion rates, to optimize content and assess the effectiveness of campaigns.
• Track efforts and outcomes to gather insights that inform future targeting and overall strategy improvement.

Knowledge and Experience:

• Educational Background: A Bachelors degree in Marketing, Communications, Business or a related field is preferred.
• Industry Experience: A minimum of 2 years of experience in social media management, digital marketing, preferably in the automotive or e-commerce industry.
• Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.
• Data Management: Proficiency is using social media management tools and analytics platforms to track performance metrics and manage content scheduling.