Fresh Jobs at Peach Cars KE

Duties and Responsibilities:

• Specifically, the Sales Associate at Peach can expect to undertake the below listed tasks and activities:
• Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.
• Conduct thorough needs assessments with customers to understand their preferences and requirements;
• Present vehicles, highlighting features that align with customer needs;
• Negotiate pricing, financing options, and trade-ins where applicable;
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies;
• Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication.
• Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries;
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;
• Collect and accurately input data into trackers and CRM systems in a timely manner to support sales activities and decisions.
• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance;
• Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance.
• Attend regular team meetings to discuss sales strategies and share best practices;
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively;
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated;
• Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets
• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline;
• Build relationships with industry professionals i.e. sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about th automotive industry;

Knowledge and Experience:

• Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred;
• Industry Experience: A minimum of 1 year experience in automotive sales or a related field is preferred
• However, a background in retail sales or customer experience can be beneficial for developing pertinent skills;
• Communication Skills: Proficient in both verbal and written communication for effectivecustomer interaction and the ability to present information clearly and persuasively to customers.
• Data Management: Proficiency in using CRM systems and other sales tools for tracking customer interactions and managing leads.
• Customer Relationship Management: Skills in building and maintaining strong customer relationships including handling inquiries and complaints in a busy environment.
• Sales Techniques: Proven experience with sales strategies and techniques including upselling and cross-selling across various sales channels such as online sales, direct sales, telesales, and lead generation tactics.
• Negotiation Skills: Strong negotiation abilities

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Social Media Management

• Manage Peach Cars Social Media accounts across various platforms including but not limited to Facebook, Instagram, X, WhatsApp Broadcast, LinkedIn, TikTok, Threads, and YouTube accounts.
• Develop and implement a content calendar with specific goals to increase followership, engagement and organic conversions on social media platforms.
• Respond promptly within defined SLA’s to customer inquiries and build a strong, interactive online community.

Content Creation & Scheduling

• Create engaging and relevant content for social media posts, and blog articles aimed at driving audience engagement and enhancing brand awareness.
• Collaborate, where necessary, to develop visually appealing graphics and compelling copy with the Content Creator, Sales, Customer Success to ensure a cohesive messaging and branding.
• Schedule content effectively to maintain a consistent posting schedule while optimizing engagement across all platforms

Campaigns & Activations

• Collaborate with the Marketing Manager to plan and execute online activations, promotions, and campaigns to drive lead generation and sales.
• Plan and execute social media campaigns within defined budgets
• Conduct regular audits to ensure all content aligns with brand guidelines and Peach strategy.
• Identify and collaborate with influencers to expand reach and engagement.

Market Awareness

• Stay updated on digital marketing trends, particularly in the automotive industry, to implement best practices that enhance engagement.
• Research and apply the latest strategies in social media marketing to continuously improve performance.
• Data Management
• Create, maintain and monitor and analyze social media performance metrics, such asreach, engagement, and conversion rates, to optimize content and assess the effectiveness of campaigns.
• Track efforts and outcomes to gather insights that inform future targeting and overall strategy improvement.

Knowledge and Experience:

• Educational Background: A Bachelors degree in Marketing, Communications, Business or a related field is preferred.
• Industry Experience: A minimum of 2 years of experience in social media management, digital marketing, preferably in the automotive or e-commerce industry.
• Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.
• Data Management: Proficiency is using social media management tools and analytics platforms to track performance metrics and manage content scheduling.