Senior Brand Manager, Digital Campaign at KCB Bank Kenya

Key Responsibilities

• Develop and Implement Digital Campaign Strategies. Create end-to-end campaign roadmaps that align with the Bank’s strategic objectives, leveraging data-driven insights and innovative digital approaches. The campaigns will drive value for the bank in Key consumer segments such as youth, women, MSME and mass markets.
• Manage the full digital campaign lifecycle—ideation, launch, monitoring, optimization—and ensure all generated leads are effectively captured, tracked, and handed off to a dedicated team. This will require a good understanding in tracking of campaign effectiveness and mapping user journeys to attribute campaign efforts to business results. 
• Lead Management: Collaborate with customer excellence, outbound call center lead management team and retails sales team to ensure efficient lead management, handover to optimise conversion.
• Drive Audience Segmentation and Consumer Research: Working with analytics to identify key consumer insights to strengthen the development and execution of brandcampaigns refine targeting, personalize campaign messaging, and improve overall relevancy and engagement while ensuring delivery against the overall bank strategy.
• Manage Media Planning, placements, and media buys across digital channels, ensuring cost efficiency and optimal exposure.
• Buying, and Budget Oversee budget allocation, reporting, and reconciliation to guarantee effective use of funds and transparent spend tracking.
• Lead Performance Marketing, SEO, Implement SEO best practices, optimize landing pages, and coordinate performance marketing efforts (paid search, display, social) to maximize ROI.
• Monitor campaign performance against KPIs, extracting actionable insights to refine strategies and drive continuous improvement. Produce regular, clear, and concise reports to inform stakeholders of campaign outcomes and ROI.
• Work closely with business leaders, brand managers and media partners to align digital efforts to Business goals ensuring brand consistency, innovative solutions and best-in-class campaign execution. 

Academic and Professional Qualifications

Education 

• Bachelor’s Degree Any relevant field Required

Professional Qualifications

• CIM Added Advantage
• Master’s Degree Marketing/Business Management

Desirable

 Total Minimum No of Years’ Experience Required 

• 5 years

Professional Experience Detail Minimum No of Years Need Type

• Marketing/Brand Management  5 DE
• Marketing Agency management 4 DE
• Communications & presentation skills 3 ES
• Marketing campaigns  5 ES
• Digital Media Buying  4 ES
• Digital Marketing  3 ES
• Budget Management 3 ES
• Leading & Managing Teams 2 ES