Senior Manager, Marketing & Partnerships – Africa at CDL Human Resource

Job Objective

• To drive subscriber revenue and commercial growth across African markets by managing strategic telecommunications and distribution partnerships, leading regional marketing initiatives, and using data-driven content and audience strategies to improve customer acquisition, conversion, and retention.

Key Responsibilities

• Manage strategic telecommunications and digital distribution partnerships, including regular performance reviews, commercial proposals, contract renewals, and negotiations.
• Set, monitor, and achieve revenue targets across markets, including subscriber growth, average revenue per customer, and customer churn.
• Lead and coordinate regional marketing, partnerships, social media, and community teams, ensuring clear targets and accountability.
• Develop and implement content and distribution strategies focused on customer acquisition, engagement, conversion, and retention.
• Identify and develop new strategic partnership opportunities with telecommunications providers, billing partners, technology platforms, and other distribution channels.
• Provide audience, market, and creative insights to support paid customer acquisition campaigns and broader growth initiatives.
• Work closely with Product and Finance teams on commercial reporting, pricing, revenue performance, and customer data.
• Represent the organisation in senior commercial discussions and negotiations with strategic external partners.
• Monitor market trends, customer behaviour, and competitive developments to identify opportunities for business growth.
• Develop data-driven recommendations to improve subscriber revenue, customer retention, and overall commercial performance.

Requirements

Key Skills & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Sales, or a related field.
• Proven experience managing telecommunications, digital distribution, technology, or strategic commercial partnerships within African markets.
• Demonstrated experience in commercial negotiations, partnership development, and revenue growth.
• Strong understanding of subscriber and growth metrics, including customer acquisition, average revenue per customer, churn, conversion, engagement, and retention.
• Strong analytical skills with the ability to interpret Google Analytics, revenue dashboards, customer data, and marketing performance reports.
• Ability to draw actionable conclusions from data and use insights to guide commercial and marketing decisions.
• Strong understanding of content marketing, audience development, social media, and customer engagement strategies.
• Proven ability to lead and manage distributed or regional teams with clear targets and accountability.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to work independently and effectively in a fast-paced, commercially driven environment.
• Experience working with digital, mobile, subscription-based, or technology businesses is an advantage.

Non-Negotiable Requirement

• Strong analytical and metrics fluency is essential, with the ability to independently interpret subscriber, revenue, content, social media, and growth data and translate insights into clear commercial actions.

Candidate Profile

• The ideal candidate should combine strong commercial partnership experience, analytical capability, content marketing knowledge, and regional leadership skills, with the confidence to engage senior stakeholders and make data-driven decisions that directly support subscriber and revenue growth.