Senior Media Buyer (Meta Ads Specialist) at Pavago

What You’ll Be Doing

• Own and scale Facebook & Instagram ad campaigns from ideation to execution
• Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
• Handle $10K–$250K+ monthly ad spend budgets with performance accountability
• Develop and write high-converting ad copy and creative briefs for designers and video editors
• Lead creative strategy, including:
• Static ads
• UGC video direction and coordination
• Video scripting
• AI-assisted creative production
• Continuously test audiences, creatives, and offers to identify winning combinations
• Analyze performance daily and make data-driven optimization decisions
• Collaborate with internal teams to align campaigns with broader revenue goals
• Operate with autonomy—own outcomes, not just tasks

Must-Have Requirements (Non-Negotiable)

• Minimum 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
• Experience handling multiple accounts (5+) simultaneously
• Strong command of:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization
• Ability to analyze performance data deeply and translate it into actionable decisions
• Strong copywriting skills—can write ads that actually convert

What Separates Top Candidates

• Experience managing $100K–$250K+ monthly budgets
• Strong understanding of full-funnel strategy (creative → offer → conversion)
• Hands-on experience with UGC workflows and video ad production
• Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality
• Familiarity with tools like GoHighLevel (GHL) or Close CRM

What Success Looks Like

• Consistently hitting or improving CPL, CPA, and ROAS targets
• Launching and scaling campaigns quickly without sacrificing quality
• Bringing new creative angles and testing ideas proactively
• Driving measurable growth across multiple accounts