Senior Officers-Marketing Communication at Equity Bank Kenya

The Position

Reporting to the Director of Communication and working closely with the team in the Communication Department, the role holders will be responsible for supporting the Communications department in advertising, marketing and communication initiatives and other related roles as shall be assigned.

Key Responsibilities

• Develop communication strategies for the business in collaboration with external marketing communication Agencies
• Plan, design and execute timely and results driven communication campaigns and initiatives that support business goals and objectives
• Constant monitoring and evaluation of campaigns to track performance and ensure KPIs are met, with periodic reports
• Analyze results for communication campaigns and develop recommendations for improvement
• Develop creative briefing documents to Agency partners towards campaign strategy development
• Develop compelling and effective communication materials in collaboration with creative Agencies
• Constant engagement with business functions to devise proactive strategies and tactics for the brand
• Support business functions and subsidiaries in regard to advertising, marketing and communication initiatives
• Ensure all marcoms executions are aligned with the Bank’s overall marcom strategy
• Manage vendor contracts; exercise diligence in tracking expenses to meet expense/ budget goals
• Identify opportunities, sponsorships, promotions for marketing and sales

Desired Knowledge, Skills and Abilities

• Thorough understanding of how the marketing communications works to achieve business goals
• A proactive go-getter who thrives in a dynamic environment
• Flexible, able to identify and resolve problems quickly
• Excellent communication, organizational and interpersonal skills
• Experience working with various media channels
• Creative thinker and fast learner, ability to communicate ideas effectively
• Team player
• Relentless attention to customer experience

Qualifications, Knowledge and Experience

• Bachelor’s degree from a recognized institution in Communication, Marketing or a business-related field
• Over 4 years’ experience in brand management, marketing communication, advertising or communication function in an established organization
• Experience in both communication services agency and client service work is an advantage.  
• Professional training in Communication will have an added advantage