SEO Internship at Exotic Online Advertising

About the job

Content Writing & On-Page Optimization

• Write clear, engaging, and SEO-optimized content that aligns with search intent.
• Research competitor content and identify gaps we can target.
• Update and improve existing pages for freshness, clarity, and ranking potential.
• Ensure every article follows SEO structure: headers, keyword integration, internal links, and metadata.

Internal Linking & Content Architecture

• Build and manage internal links to strengthen topical authority.
• Identify orphan pages and distribute link equity strategically.
• Maintain consistency across all location and service pages.

SEO Performance Tracking & Reporting

• Monitor keyword movement, traffic trends, and user behavior using GSC + GA4.
• Prepare daily and weekly reports summarizing tasks done, issues found, and recommended actions.
• Identify ranking opportunities based on data (e.g., keywords in positions 4–10, 11–20).
• Flag technical or structural issues that may impact performance.

Keyword Research & Planning

• Conduct keyword research to support new content clusters.
• Use SERP analysis to understand what Google rewards for each topic.
• Recommend content ideas based on seasonality, user trends, and competitor patterns.

External Link Exposure (Introductory Training)

• Understand the basics of outreach, PBN use, and link placement strategies.
• Assist in structured link-building tasks once foundational skills are strong.

Collaboration

• Work closely with the experienced SEO team to learn standards, workflows, and best practices.
• Communicate challenges early and provide suggestions where possible.

Required Qualifications

• A degree in Marketing, Communications, Journalism, IT, or any related field is an added advantage.
• Basic understanding of SEO concepts (full training provided).
• Strong writing skills - clarity, grammar, research capability, and originality.
• Ability to follow structured SEO guidelines and content frameworks.
• Proficiency in Google Sheets for reporting and tracking.
• Familiarity with GA4 and Search Console is an added advantage.
• Fast learner, highly proactive, and comfortable with routine-driven tasks.
• Strong attention to detail and ability to work within deadlines.

What You Will Learn

• Advanced on-page SEO
• Data interpretation using GSC + GA4
• Keyword and SERP pattern analysis
• Content architecture planning (topic clusters, silos, internal linking strategy)
• Foundational external link building
• How to think like an SEO Strategist

Growth Path & Promotions

After 3–6 Months (Based on Performance): → SEO Strategist

Strategists are expected to:

• Lead SEO planning for assigned countries
• Drive content calendars and ranking strategies
• Conduct deeper audits and make technical recommendations
• Run targeted external link-building campaigns
• Prepare strategic monthly insights for management

Long-Term (6–12+ Months): → SEO Project Manager

SEO Project Managers will:

• Lead multi-country SEO execution
• Manage content output, analytics, and link strategy
• Mentor new interns and maintain departmental standards
• Drive growth goals tied to traffic, rankings, and conversions