SEO Specialist at Crystal Recruit

Key Responsibilities

• Develop optimization strategies that increase the company's search engine results rankings
• Amplify opportunistic key words based on current industry trends
• Research SEO keywords to use throughout the company's website and marketing materials
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align SEO goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Pay Per Click knowledge - keyword planner and strong negative keyword strategies
• Help analyze, manage, and alter project schedules to optimize audience reach with PPC

Job specifications

• A Bachelor's degree in a Marketing related field
• 3 years of experience in successfully developing and executing SEO campaigns
• Professional Certification in Marketing from a recognized Institution
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data daily
• Familiarity with content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus