Social Media and Community Coordinator at Human Capital Synergies Africa Ltd

Key Responsibilities and Duties

• Using social media marketing tools to create and maintain the company’s brand
• Post on all social media platforms on a daily basis
• Working with the various in-house teams to develop social media marketing campaigns that will push the brand’s awareness and sales.
• Interacting with customers via the company’s social media accounts and deal with any issues/queries that may arise.
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
• Head the Inhouse creative team when it comes to creation of content for the various social brand pillars.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
• Running social media ads on a weekly basis to target a wider range of consumers.
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Manage social media influencers that work closely with the brand and monitor performance using KPI’s.
• Use data collected from social media interactions with the consumer to make informed strategic brand decisions.
• Take part in all brand activities and showcase this on the various social media platforms.

Requirements

• Degree/ Diploma in related fields.
• At least 3 years of experience in social media management, communication and/or related fields.
• Web development skills (Highly desired, but not required)
• Graphics design (Highly desired, but not required)
• A solid understanding of all social media platforms (Facebook, Twitter, Instagram, LinkedIn etc.), particularly in relation to advertising/branding, marketing and customer engagement.
• Knowledge and understanding of algorithms and search engine optimization.
• Strong editing and writing skills for mass emailing and social media communication.
• An eye for details.
• Strong verbal communication skills for articulating ideas to management.
• Excellent team work and networking skills.
• Organizational skills, with the capacity to prioritize and work across multiple projects
• The ability to work well under pressure and meet deadlines
• Online community management and customer service skills